Define the position
Establish the baseline: current contracts, material flows, economics, operational risks and desired outcomes.
Commercial strategy across the circular economy
Where markets, materials and operations meet.
Willetts Ventures works across waste, recycling and critical-material supply chains—helping businesses control complex contracts, develop markets, secure feedstocks and turn operational opportunities into commercial outcomes.
- Waste contracts
- Commercial strategy
- Precious metals
- Urban mining
- Batteries
Independent advice.
Commercial discipline.
Practical execution.
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The WV position
We work at the point where strategy has to become operational.
Our value is not a slide deck or a supplier introduction. We build the commercial structure around complex services and material flows: the contracts, pricing, counterparties, responsibilities and market pathways required to make an opportunity work in practice.
Engagement model
More than advice.
Commercial ownership.
Build the market view
Test pricing, suppliers, customers, technologies and routes to market against real alternatives.
Structure the pathway
Design the commercial model, contract structure, responsibilities and measures that support execution.
Stay through delivery
Support negotiation, implementation, partner management and performance so the strategy reaches the operation.
Where we work
Built for complex, material-intensive businesses.
- Manufacturing and industrial operations
- Multi-site commercial portfolios
- Waste and resource-recovery operators
- Recyclers, refiners and processors
- E-waste and urban-mining businesses
- Battery and critical-material participants
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About Willetts Ventures
Commercial experience, applied at ground level.
Founded by Sean Willetts, Willetts Ventures combines commercial leadership, market development and hands-on operational experience across waste, recycling, resource recovery and emerging circular industries.
We work directly with owners, executives and operational teams. Engagements are designed around the commercial problem—not a predetermined supplier, technology or service model.
Start a conversation
Bring us the commercial problem behind the operation.
From a national waste contract to a new feedstock market, refinery partnership or battery opportunity, we help define the position and build the pathway forward.
sean@willettsventures.com